In a July 2015 interview, BENBAO Chairman Liang Ruihong discussed the company’s next stage of growth. His plans combined product development with changes to marketing and dealer support.
In a July 2015 interview, BENBAO Chairman Liang Ruihong discussed the company’s next stage of growth. His plans combined product development with changes to marketing and dealer support.
Connecting product and marketing work
Liang described a strategy in which product decisions and market feedback would inform each other. He also discussed the use of digital marketing to reach customers and support sales channels.
Supporting dealers
The interview outlined plans for a service team, retail staff training, after-sales support and help with local marketing. The aim was to improve both retail facilities and dealers’ service capabilities.
Putting the plans into practice
Liang emphasized coordination and follow-through as the company developed the program. These proposals describe the strategy discussed in 2015; current support arrangements are subject to the terms agreed with each partner.
