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BENBAO Outlines Its 2026 Plans at the Annual Gala

BENBAO Outlines Its 2026 Plans at the Annual Gala
Article Summary

BENBAO held its 2026 annual gala at the Champs-Elysees Grand Hotel on January 26. Distributors, suppliers and employees joined Chairman Liang Ruihong, Liang Lizhi and Brand Operations Director Sun Yanxin to review 2025 and discuss plans for 2026.

BENBAO held its 2026 annual gala at the Champs-Elysees Grand Hotel on January 26. Distributors, suppliers and employees joined Chairman Liang Ruihong, Liang Lizhi and Brand Operations Director Sun Yanxin to review 2025 and discuss plans for 2026.

Product and operational priorities

Liang Ruihong’s address focused on design, durability and continued market development. Liang Lizhi outlined five operational priorities: standard operating procedures across key workflows, communication with users, planned applications of artificial intelligence in manufacturing, clearer responsibilities and more effective feedback.

These were initiatives announced for 2026, rather than confirmation that every proposed system was already in use.

Brand and market plans

Sun Yanxin presented the brand strategy, including development across electric two- and three-wheeler categories and plans for the VANC Martin brand. Sun also discussed international trade and the use of company-owned social media channels and personal branding to communicate with customers.

Recognizing partners

The gala recognized distributors and suppliers for their contributions during 2025. Representatives from Xinjiang and supplier Jinyuxing took part, while General Manager Zhang outlined the market support plans for 2026.

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