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BENBAO Presents Its 2025 Product Strategy at the 2024 Annual Gala

BENBAO Presents Its 2025 Product Strategy at the 2024 Annual Gala
Article Summary

BENBAO held its 2024 annual gala and 2025 strategy presentation in Taizhou on January 8, 2025. Distributors, suppliers and industry media joined the company’s leadership to review the previous year and discuss product and market priorities.

BENBAO held its 2024 annual gala and 2025 strategy presentation in Taizhou on January 8, 2025. Distributors, suppliers and industry media joined the company’s leadership to review the previous year and discuss product and market priorities.

Products designed for specific uses

Chairman Liang Ruihong thanked partners for their support during a difficult trading year. Planning Department Manager Sun Yanxin presented a strategy focused on electric vehicles for specific applications, with product development guided by how customers would use them.

Marketing Director Xin Hongping outlined plans to improve production processes, supply-chain coordination and dealer support. The emphasis was on clearer responsibilities and stronger products, branding and sales execution.

Supplier and dealer discussions

Jinyuxing Motor Chairman Wang Jiaxu spoke about continued cooperation with BENBAO. Distributors from Wenzhou and Xinjiang also shared their experiences of working with the company over 10 and 20 years, respectively.

Marketing Vice President Zhang Zheng presented the commercial support measures planned for 2025. Dealers placed orders at the event, including orders for 200, 300 and 500 vehicles. These announcements concerned the 2025 program; current order terms should be confirmed with the sales team.

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