BENBAO exhibited at the 2025 China–Eurasia Commodity and Trade Expo, which opened in Urumqi on June 26. The company presented models for overseas markets and discussed its international expansion plans.
BENBAO exhibited at the 2025 China–Eurasia Commodity and Trade Expo, which opened in Urumqi on June 26. The company presented models for overseas markets and discussed its international expansion plans.
Moving beyond price-based competition
Chairman Liang Ruihong outlined a strategy based on the needs of individual markets rather than offering one product everywhere. He identified local service arrangements and suitable distribution channels as important parts of that approach.
Plans for service and local assembly
At the event, BENBAO announced plans to establish 50 authorized service centers in countries along the Belt and Road. It also reported discussions with Kyrgyz enterprises about a local assembly plant. These were plans and negotiations reported in 2025, not confirmation that the facilities had opened.
The company described different channel approaches for different regions: motorcycle distribution networks in Central Asia, specialist bicycle retailers in Europe and e-commerce channels in Southeast Asia.
Working with regional partners
Liang emphasized specialization and cooperation with local businesses. International expansion was presented as an additional source of growth alongside the domestic market.
