Benbao at 2025 Eurasia Expo: Differentiation Strategy Breaks "Involution", Deepening "Belt and Road" Global Layout
Urumqi, June 28, 2025 —— On June 26, the 2025 (China) Eurasia Commodity and Trade Expo kicked off grandly at the Xinjiang International Convention and Exhibition Center. Zhejiang Benbao Electric Vehicle appeared with a number of innovative models aimed at overseas markets, attracting the attention of representatives from more than 50 countries. Facing the increasingly fierce stock competition in the domestic electric vehicle market, Benbao seeks a broader development space with a firm pace of internationalization.
Strategic Transformation: Jumping out of the Quagmire of Homogeneous Competition
Currently, the domestic electric vehicle market has entered a period of deep reshuffling, and "price wars" and homogeneous competition are becoming increasingly white-hot. In response, Benbao Chairman Liang Ruihong proposed the strategic proposition of "Preventing 'involution-style' viscous competition" as early as 2024. He pointed out that there are no winners in homogeneous competition, and Benbao must seek outwards and reshape growth logic with a global perspective.
"We no longer pursue 'one product conquering the world', but provide targeted solutions based on the core pain points of different markets." Liang Ruihong said that this is exactly the key to differentiation in Benbao's competition with international giants.
Way to Break the Game: Precise Positioning and Localized Deep Cultivation
At this Expo, Benbao showcased the latest achievements and plans of its globalization layout, highlighting the two major strategies of "Service Localization" and "Channel Flexibility":
- Service Network Upgrade: Benbao announced plans to establish 50 authorized service centers in countries along the "Belt and Road", building a complete after-sales service system into a core competitiveness to solve the worries of overseas users.
- Industrial Chain Localization: Drawing on successful overseas experience, Benbao is actively promoting localized manufacturing. Currently, the company is negotiating with Kyrgyz enterprises to establish an assembly plant, aiming to reduce logistics costs and deeply integrate into the local economic ecosystem.
- Adapting Channels to Local Conditions: Benbao adopts a flexible and diverse channel strategy —— leveraging mature motorcycle distribution networks in Central Asia, cooperating with professional bicycle specialty stores in Europe, and relying on booming e-commerce platforms in Southeast Asia to achieve precise reach.
Leader's Vision: Being a "Specialized, Refined, Special, and New" Global Enterprise
Chairman Liang Ruihong has profound insights into the overseas path of small and medium-sized enterprises: "Not all enterprises have to be 'Big and Complete'. Benbao chooses to cultivate deeply in specific market segments and is committed to becoming a 'Specialized, Refined, Special, and New' enterprise. On the international stage, fighting alone is not as good as ecological win-win, and collaborative innovation is the feasible way."
Looking to the Future
"We will not give up the domestic market, but the international perspective opens up a broader stage for us." Liang Ruihong concluded. With the help of the important platform of the Eurasia Expo, Benbao is driving from Zhejiang to the hinterland of the Eurasian continent along the new Silk Road. When the industry is still struggling in involution, Benbao has set its sights on the world, vowing to write a new chapter of Chinese intelligent manufacturing going overseas with a differentiation strategy.