Benbao Vehicle Holds 2024 Annual Gala, Releasing "Functional E-Scooter" Strategy
Taizhou, Zhejiang, January 8, 2025 —— At the beginning of the new year, Taizhou, the holy land of manufacturing, ushered in the annual event of the electric vehicle industry. Zhejiang Benbao Vehicle, with a 28-year manufacturing heritage, grandly held the "Comprehensive Focus, Innovation for Win-Win" year-end appreciation meeting and 2025 strategy launch conference. Benbao's senior leaders gathered with outstanding distributors, core supplier representatives, and industry media from all over the country to draw a blueprint for the new year's development together.
Leadership Address: Welcoming Spring amidst Challenges
At the beginning of the conference, Chairman of Zhejiang Benbao, Liang Ruihong, delivered a welcome speech. He reviewed the challenges of the changing market in 2024 and expressed deep gratitude to the distributor and supplier partners who never abandoned and fought side by side with Benbao in adversity. Liang Ruihong emphasized: "It is precisely because of everyone's unity and persistence that Benbao successfully survived the difficulties. In 2025, we will continuously improve our core competitiveness and will surely usher in the 'Brand Spring' belonging to Benbao."
Strategy Launch: Focusing on the "Functional" Niche Track
Facing increasingly fierce homogeneous competition, Manager of Benbao Planning Department, Sun Yanxin, officially released the 2025 new brand strategy —— "Comprehensive Focus, Innovation for Win-Win".
The new strategy clearly points out that in 2025, Benbao will concentrate superior resources and deeply tap the market potential of "Functional Electric Vehicles". By meeting consumers' needs for specific scenarios and specific functions, it will form a distinct differentiation advantage, strive to establish the brand cognition of "Functional Electric Vehicle Expert" in the minds of consumers, avoid the Red Ocean price war, and open up a new Blue Ocean of value.
Marketing Breakthrough: Internal and External Cultivation, Three Forces Simultaneously
Benbao Marketing Director Xin Hongping interpreted the 2025 marketing combat map in detail, proposing the breakthrough way of "Internal and External Cultivation":
- Externally: Make full use of the national first-class electric motorcycle qualification and white list advantages to strengthen compliance competitiveness.
- Internally: Comprehensively improve the four major processes and integrate the entire chain of supply chain and channels.
- Core Goal: Improve core competitiveness around the three dimensions of "Combat Power, Brand Power, and Product Power", and serve customers and empower terminals with confidence, integrity, and accurate information gaps.
Partner Win-Win: Confidence of Supply Chain and Channels Doubled
As a representative of core suppliers, Chairman of Jinyuxing Motor, Wang Jiaxu, stated in his speech that Jinyuxing's concept of "Innovation Driven, Quality Manufacturing" coincides with Benbao. In the future, both parties will further deepen strategic cooperation and provide strong power core support for Benbao products.
Senior distributor representatives from Wenzhou and Xinjiang shared their mental journey of cooperating with Benbao for 10 and 20 years. They said that cooperation with Benbao has not only gained market recognition and wealth but also forged a deep brotherhood.
Market Response: Powerful Policies, Booming Signings
At the meeting, Benbao Marketing Vice President Zhang Zheng announced the heavy business policies for 2025. With highly competitive product planning and strong policy support, the atmosphere at the scene was warm. Distributors enthusiastically signed orders, and large orders of 200, 300, and 500 units appeared frequently, fully demonstrating the channel's trust in Benbao's quality and firm confidence in the new strategy.
With the successful conclusion of the appreciation dinner, Zhejiang Benbao officially announced its full entry into the new strategic era. In 2025, Benbao will use "Functional" products as the spear and "Quality and Service" as the shield to join hands with global partners to create a brilliant new chapter together.